I'm not sure about this, and am interested in your thoughts. A few days ago, a little flyer landed in our mailbox from A&W. Along with the usual coupons (e.g. $4 Uncle Burgers and $2 Mama Burgers), there are a number of pages with messages like:
"Our 100% Pure Beef Guarantee - Raised without any added hormones or steroids, no preservatives or additives ... Ethically and sustainably farmed", and statements like: "We pride ourselves on sourcing beef from ranches with a strong ethical commitment to both the environment and their cattle."
Images of free ranging, pasture-fed cattle abound in the flyer. So I googled "Better Beef" and looked up "awbetterbeef.ca". It's quite a little film, including interviews with 3 beef producers in Alberta, Montana and Australia. It all sounds very good ... but, is it credible? I don't know. At the very least, it is interesting that a long-standing and main-stream burger seller like A&W is going out of its way to describe itself this way. At best, it's an amazing shift toward ethical food-production. I'm interested in your thoughts.
submitted by Gareth